At Copious, there are three things that really matter to us - Design, Technology and People – and these three things are at the centre of everything that we do.
We are passionate about design and we design with purpose. We are guided by the fundamental principles of good design and create beautiful inclusive websites with accessibility and usability as standard. To put it simply, a Copious website looks great, does what it’s supposed to do, works brilliantly, is easy to use and delivers on brand promise. For design to be successful, it must serve a purpose. Otherwise, it is art.
The aim of technology is to make things easier for people and since we love people, to us this means that technology should be easy to use and accessible to anyone and everyone that wants to use it. We work with lots of different technologies to meet our clients’ needs - from content management systems and e-commerce solutions to blogs and social media - and always do so in consideration of the widest range of users. We work to the overarching principles of Inclusive Design, the prevailing Web Content Accessibility Guidelines (WCAG), Web Standards & Specifications and best practices for Usability & User Experience.
We love people and we want to make sure that the widest variety of people are able to access and use the websites that we create. It works for everyone - our clients gain exposure to the broadest audience possible, their customers get to engage with the products and services that they choose and we get to make people happy.
At Copious, Inclusivity, Accessibility and Usability are not just words that we use or services that we offer, they are what we live and breath every single day.
Our Managing Director, Sandi Wassmer, likes to refer to herself as a human rights internet marketer and her burning desire to make the internet wholly inclusive is at the centre of everything that she does.
As Sandi is visually impaired, her understanding of how the internet is used with different technologies and devices is first hand and although she has been a usability, web standards and accessibility advocate for many years, unlike many marketers, she views these things as an integral part of the marketing mix and not as separate or ancillary.
Sandi is a W3C Invited Expert member and is involved in the development and promotion of open web education, web standards and accessibility through participation in:
Sandi is a member of the UK Government's eAccessibility Forum and works alongside the Digital Inclusion Team at the Department for Business, Innovation and Skills (BIS) in writing and editing the eAccessibility Action Plan.
For information on the e-Accessibility Forum and to download the latest version of the e-Accessibility Action Plan, please visit www.bis.gov.uk/e-accessibility
Sandi is a regular public speaker at key industry events, such as Web Directions @media, Future of Web Design, Mozilla Drumbeat Festival, CSUN and SXSWi.
Sandi is involved in a variety of human rights and disability rights advocacy activities, including writing a blog for sight loss charity, Action for Blind People, as well as speaking, writing, doing podcasts & interviews for the Guardian, RNIB, AbilityNet, BBC Radio 4, CABE and Disability Arts Online.