Using Blogging to increase your website content is an effective way to generate free and targeted traffic to your website which in turn will increase your sales.
If you don’t have the time or experience to write news wroth blog posts, then get the professionals in.
Adding unique blog posts to your website will help to engage with your visitors and improve your position in the search engines.
This gives you the time to concentrate on what you do best – running your business.
The Top 7 Benefits of Blogging
1. Generate traffic to your website
By writing and sharing newsworthy blog posts, you can bring in plenty of new visitors to your website. This only takes a few moments and your article usually stays on the sites until you remove it so you can be guaranteed new traffic for years.
2. Build trust with your customers.
Many people can be wary of trusting companies on the internet. One way to ease these fears can be by establishing yourself as an expert in your field. Articles related to your industry will prove to your clients that you know what you’re talking about and can be trusted. By distributing articles you are also distributing your business name around the internet which means you will build up a strong brand and reputation for your company.
3. Help your link campaign.
Many search engines base the importance of a website on the number of links that point to it. By distributing articles which contain your URL, you will naturally increase the number of links back to your website which will not only boost your search engine position, but also means more visitors to your site.
4. Cover all your keywords.
Articles are a great way to make sure all your keywords are covered in your website content without disrupting the natural flow of the copy. If you write keyword rich articles, then you have a good chance of reaching a high position for your targeted keywords.
5. Cost effective marketing strategy.
Article marketing is an inexpensive way to effectively market and promote your website. Once the article is yours, you can use it time and time again as content on blogs and newsletters as well as distributing to directories. It can become a far more cost effective way to optimise your website.
6. Helps to sell products or services.
Most visitors will want to know as much information as possible about your products or services before they purchase from you and articles are a great way to tell them. Articles can answer any queries a customer might have about your business and this will increase the chance of them purchasing from you.
7. Keep visitors on your site for longer.
By making your website a source of valuable information, people will not only link to it, but they will also visit your site more often to check for new articles and stay on your site for longer to read them. All of this increases the likelihood of them using your service and telling their friends.
So, Why Should You Outsource Your Blog Writing?
Don’t waste your time sweating over words when you can get an expert to write for you, giving you the time to focus on other important areas of your business.
Outsourcing article writing will generate new ideas which you may not have considered before. It’s easy to get caught up in the day-day aspects of running a business and often it takes a fresh pair of eyes to see some original ideas.
Save money in your marketing budget by outsourcing individual tasks rather than appointing a full time staff writer.
You and your staff may be so busy working on different areas of the business that it could take you a while to develop the idea for the article and write it. We can write the articles for you and have them back to you for you to publish in a very short space of time.