The sight loss charity, Action for Blind People, rebranded their hotel chain as Vision Hotels in order to extend their lovely, warm and welcoming holiday experiences beyond the visually impaired community that it traditionally served.
They wanted to create a fully accessible website and hotel booking system that would be suitable to welcoming existing guests into the online environment, but to also compete in the mainstream hotels marketplace.
Vision Hotels also wanted hotel managers to be able to update the hotels' data, for head office marketers to be able to update site content and for hotel staff and marketers to create and manage online promotions. They also needed to integrate user accounts with their email broadcasting software.
Although conformance to Web Standards and Guidelines was of key importance, getting the balance right between design, technology and marketing was key in positioning the Vision Hotels brand in the commercial marketplace, whilst also straying true to its charitable aims.
We chose the SilverStripe Content Management Framework, as it had the base infrastructure that allowed us to create a custom booking engine and easily integrate this into the framework ,whilst also enabling us to create a rich and dynamic user experience without compromising our ability to work to the highest levels of accessibility.
We have created a visually stunning and content rich website that is easy to use, intuitive and is aligned with the Vision Hotels' core values of being inclusive and welcoming to all.
"The team at Copious have demonstrated their skill and expertise in creating a beautiful, accessible and intuitive website that is well beyond both scope and expectation.
It is a rare delight to find such a talented team who are so dedicated to providing the best work possible, down to the finest detail, in such an amazingly friendly and relaxed manner.
This was a very complex project and Copious kept to schedule, brief and budget without fuss and it was an absolute pleasure to work with them" Jason Bell - Digital Media Manager - Action For Blind People
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